Born into a family which was passionate about sweets and savouries, Mr. Parthibhan Kesavaraj grew up with a love for putting smiles onfaces. His family owned a modest sweets and savouries store back inthe 90's in Arumbakkam. His father insisted on using only the choicestrefined oil for his condiments to ensure they were the finest in everyway. That's what Nithya Amirtham is still about — goodness. Everything is beyond delicious because we keep our eyes on the quality. We make sure that every ingredient is sourced from authentic suppliers, avoid artificial colors and flavors, and never use used oil.
